A BBC advertising opportunity through Rick Stein’s TV show

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The famous British chef Rick Stein embarks on a new gastronomic road trip from Venice to Istanbul through the countries of the former Byzantine Empire. His mouth-watering adventure will take him to many amazing destinations rich in culinary traditions, such as Greece, Croatia and Turkey, where Rick will sample and cook the local specialties.

Rick Stein is one of England’s most recognizable chefs, a restaurateur and a hugely popular television presenter. As a chef, his specialty is seafood, but with his series Food Heroes, Rick has shown that he’s equally passionate about the best of British produce whatever its provenance.

What makes this opportunity huge is the fact that BBC is the number one international news provider in Europe on digital. More specifically, BBC on Europe TV & Digital:

  • Attains 203 million digital page views per month
  • Attracts 22 million digital unique users per month
  • Reaches 129 million households
  • Achieves 35.5 million weekly audience