Strategic communication fuses the “pushing” and the “delivering.” As we say “Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”
Ingredients for success: Map the present situation and ensure communication alignment. Envision the elements of the idealized future position and prioritize them. Develop actionable objectives and set timeline. Develop strategy and put the plan into action.