STRATEGIC COMMUNICATION

Strategic communication fuses the “pushing” and the “delivering.” As we say “Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”
Ingredients for success: Map the present situation and ensure communication alignment. Envision the elements of the idealized future position and prioritize them. Develop actionable objectives and set timeline. Develop strategy and put the plan into action.

DIGITAL & SOCIAL MEDIA MARKETING

No longer “nice to have”, but “must have”.
Digital and social media marketing have to be integrated and looked upon with a holistic view. No more separate silos. They must all work in fully alignment. Companies need to maximize digital strategies by developing a customer-centric mindset. OPUS stays on top of the constant ongoing changes implementing new strategies to improve customers’ engagement with the brands, enhancing brand awareness and drive more business to the brands websites

PUBLIC RELATIONS

The deliberate, planned and sustained effort to establish and maintain mutual understanding between a business and its target audience. Effective Public Relations campaign create and build up the image of an individual or an organisation for attracting, motivating the public to the product or service or towards the purpose of a project.

MEDIA RELATIONS

We liaise directly with the people responsible for producing the news and features in the mass media. Our target is to maximize positive coverage in the mass media without paying for it directly through advertising. The challenges are in knowing what the media want, and in helping them to present images, ideas and information accurately and fairly. The two main advantages of news coverage is credibility in positive news coverage than with paid advertising due to the implied third-party endorsement of the journalist or quoted person and the cost of coverage in the news media is substantially lower than the cost of advertising

PROJECT & EVENT MANAGEMENT

In our team project management is so straightforward. PLANNING: Overview the mission, goals and economic prosperity of the project. You set a deadline. PROGRAMMING: Identify and manage cross-project dependencies and obtain sufficient insight of the risks, requirements, design or solution. You set a budget. IMPLEMENTATION: Establishes, monitors and revises work methods & procedures. You select the right people. The project gets done. REPORTING: Summarize projects’ actual completion dates, final budget and any issues that may have arised.
Our distinction is that we treat each one as a unique project, an integrated experience that should satisfy even the most demanding target audience.

WEB DEVELOPMENT SERVICES

Web development has been a growing industry especially by businesses wishing create awareness, promote and sell products and services to online customers. Our services involves the design and development of Web-based applications, Websites and their optimization, e-mail strategies & reporting, web analytics, strategy consulting.