Strategic communication fuses the “pushing” and the “delivering.” As we say “Being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”
No longer “nice to have”, but “must have”.
Digital and social media marketing have to be integrated and looked upon with a holistic view. No more separate silos. They must all work in fully alignment. Companies need to maximize digital strategies by developing a customer-centric mindset.
We liaise directly with the journalists, bloggers and influencers responsible for producing the news and features in the mass media. Our target is to maximize positive coverage. The challenges are in knowing what the media want, and in helping them to present images, ideas and information accurately and fairly.